Our Story
It starts on the Homefront
In 2025, the Daniels family founded Homefront Holistic to make healthier, more holistic living easier for our own family and for our community. We believe in a healthy homefront, and our mission is simple: create one place where families can find clean, low-toxin lifestyle products from brands they can trust.
Who we are
Matt is a Marine Corps veteran and first responder. Tara holds a Master's in Environmental Studies. Together, we bring the same values to this shop that we bring to our own home: service, family, and a careful look at what goes into the products we use every day.
How we choose products
Every product we carry is selected with our own family in mind. We look for clean ingredient lists, honest labels, and makers who share our values. Many of our partners are small businesses, family-run makers, and small-batch producers, and we are proud to support them.
Shopping with us
- Because our products come from many trusted partners, your order may arrive in more than one package.
Coming soon: our retail store
We are opening a retail store in Mt. Zion, Illinois. Find out more and follow us on Instagram, Facebook, and TikTok for opening news.
Thank you for supporting a veteran- and family-owned small business. We are honored to be part of your homefront.
– The Daniels Family